Laureaten Media en Entertainment Management

Donderdag 9 oktober was weer een feestelijke dag voor de opleiding. Onze derde lichting laureaten en ze doen het opnieuw weer goed. Was erg fijn om te horen dat de meesten al onmiddelijk een goede baan hebben gevonden en ik was erg onder de indruk van de onderwerpen van de scripties. In de foto’s enkele impressies maar ook bijzondere aandacht voor onze ” student of the year” Orne Brocaar.

Just do it

Nike is de concurrentie alweer een stap voor. The next step in advertising? Dit schijnt social media marketing te heten. Mooi gedaan in ieder geval

http://www.nike.com/nikeos/p/nikefootball/en__EMEA/index.html

Geaccrediteerd !

Gisteren hebben we de brief ontvangen van de NVAO waarin wordt bevestigd dat we weer geaccrediteerd worden als opleiding. De bekroning van een heel goed visitatietraject en de terechte erkenning van het werk van alle collega’s.

Mooiste van de accreditatie is de hoge score (18 goed) en de lovende teksten uit het rapport. (straks ook in te zien op de NVAO site)

Bloggers

State of the Blogosphere / 2008

http://www.technorati.com/blogging/state-of-the-blogosphere/

Global Snapshot of Bloggers

Demographics	U.S. Bloggers (N=550)	European Bloggers (N=350)	Asian Bloggers (N=173)
Male	57%	73%	73%
Age
18-34 years old	42%	48%	73%
35+	58%	52%	27%
Single	26%	31%	57%
Employed full-time	56%	53%	45%
Household income >$75,000	51%	34%	9%
College graduate	74%	67%	69%
Average blogging tenure (months)	35	33	30
Median Annual Investment	$80	$15	$30
Median Annual Revenue	$200	$200	$120
% Blogs with advertising	52%	50%	60%
Average Monthly Unique Visitors	18,000	24,000	26,000

Segment Snapshot of Bloggers

Demographics	Personal (N=1015)	Corporate (N=156)	Professional (N=590)	With Advertising (N=695)	No Advertising (N=595)
Male	64%	70%	72%	66%	66%
Age
18-34 years old	52%	45%	48%	53%	45%
35+	48%	55%	52%	47%	55%
Single	36%	24%	31%	34%	34%
Employed full-time	52%	51%	55%	49%	56%
Household income>$75k	37%	49%	42%	40%	37%
College graduate	70%	74%	74%	69%	72%
Average blogging tenure (months)	35	35	38	35	33
Median Annual Investment	$100	$200	$150	$100	0
Median Annual Revenue	$120	$250	$300	$200	0
% Blogs with Advertising	53%	64%	59%	100%	0%
Average Monthly Unique Visitors	12,000	39,000	44,000	46,000	4,000

Global Bloggers by Gender

Demographics	Female (N=438)	Male (N=852)
Personal Blog	83%	76%
Professional Blog	38%	50%
Age
18-24 years old	9%	15%
25+	91%	85%
Single	29%	36%
Employed full-time	44%	56%
Median Annual Investment	$30	$60
Median Annual Revenue	$100	$200
% Blogs with advertising	53%	54%
Sell Through a Blog ad Network*	16%	7%
Have Affiliate ads*	41%	32%
Have Contextual ads*	61%	73%

* Among those with advertising on their blogs

Loon naar werken

Op de foto enkele van onze eerstejaars die hun propedeuse in 1 jaar gehaald hebben.Ook vanuit hier van harte gefeliciteerd !

Dank voor alle steun van ons onvolprezen secretariaat bij de uitreiking. Op de foto Petra Verhoeven.

De eerste MEMuitzending van het jaar

In de pics de studenten die de eerste uitzending van het jaar mogelijk maakten.

Geweldig resultaat en er volgt snel een link met de uitzending.

Swype

Technology never stops. Interesting video this. If the commentary is to much; there are shorter versions on Youtube

Media Innovation Awards

Interessante lijst van concepten.

Er kan nog gestemd worden maar ik denk dat het een must is voor iedere student om hier goed naar te kijken. Wie weet sta je er over 2 jaar ook bij

http://www.innovation-awards.nl/

Google cuts data retention after EU privacy warning

From the EUobserver by  LEIGH PHILLIPS

Following complaints by EU officials about threats to privacy, global search engine giant Google has moved to reduce the amount of time the company holds on to data about what users have searched for.

On Tuesday (9 September), Google announced that it would cut the length of time it retains search data from 18 months to nine.

Google has made the changes to all its search sites worldwide
The announcement is the company’s second such reduction. Google originally maintained such records indefinitely, but limited data retention to 18 months in 2007 in the wake of initial privacy concerns.

The latest reduction still does not meet the European Commission’s preferences however, although the commission has not yet issued an official reaction.

In March, the European Commission’s data protection watchdog recommended that search engines not be permitted to hold on to personal data after the end of six months.

After an extensive inquiry into data retention, the commission’s advisory body on data protection had said in a report: “Search engine providers must delete or irreversibly anonymise personal data once they no longer serve the specified and legitimate purpose they were collected for.”

Search engines collect information from every search made using their service, as well as the address of the computer – the ‘IP address’ – that has made a particular search. This combined data, or search history, is a rich mine of user information, which can be tracked and sometimes combined with other data from third parties.

Google, for its part, said it is happy to allay privacy concerns, but there is a trade-off with quality of service, the company argued.

“While we’re glad that this will bring some additional improvement in privacy, we’re also concerned about the potential loss of security, quality, and innovation that may result from having less data,” Peter Fleisher, the company’s global privacy lawyer wrote on the Official Google Blog.

“As the period prior to anonymisation gets shorter, the added privacy benefits are less significant and the utility lost from the data grows.”

Google’s “Suggest” application, which predicts possible search terms as user types, making suggestions based on the letters that have already been entered, will also be tweaked. Currently, the company keeps track of two percent of the data from such searches, but this will now be completely erased after 24 hours.

In another example of European standards being adhered to beyond the EU’s borders, Google is applying the changes to all its search websites worldwide, not just to its European versions.

Just for fun

New possibilities; Iband